Writing Compelling Content
VIRTUALUnleash the power of words to enhance your marketing and drive customer engagement. Everyone needs product and service descriptions on their website! And what about blog posts, social media copy, and advertisements? What are the right words to catch the eye of customers or clients? In this Ask the Expert session, learn valuable strategies and…
The Right Price: a Step-by-Step Guide to COGS and Pricing
VIRTUALNot having a good understanding of the economics of your business can lead you down the path to financial ruin. In a business that sells goods, understanding how COGS are recorded can help set your price and profitability, lead to better tax reporting, and determine if you are indeed profitable. COGS is also applied to…
Digital Doors: AI for Small Businesses
VIRTUALCovers the basics of Artificial Intelligence, the most popular and useful AI platforms for small business owners today, practical examples/use cases, and the difference between free tools and fee-based tools. Partners: Mastercard Global Marketing & Create Labs
AI Essentials: Three Game-Changing Applications to Boost Your Business
VIRTUALEmbark on your AI journey with this essential guide to integrating artificial intelligence into your business strategy. In this webinar, you'll explore three key AI applications that can revolutionize the way you operate, from automating processes to enhancing customer experiences. Whether you're new to AI or looking to expand your knowledge, this session will provide…
Create a Business Plan That Gets Results
VIRTUALUnlock the secrets to crafting a business plan that truly works for your small business at this exclusive Ask the Expert session. Join fellow business owners in gaining insights from our experts as we delve into essential strategies and actionable steps to create a roadmap for success. This session will assist you in embarking on…
Finding Profitable Customers
VIRTUALIn a consumer-driven market with less brand loyalty, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session, you will learn how to identify your most…
Setting Up Accounting Software
VIRTUALThis is an introductory-level session that provides a foundational overview of the topic. While you may not find data entry and bookkeeping thrilling, it is a necessary part of operating a healthy business. Knowing and understanding your numbers is critical to making savvy business decisions that grow your business. Accounting software can be easy to…
Digital Doors: Accounting 101 for Small Business
Basics of bookkeeping, financial statements, and tax preparation. Partners: Ramona Cedeno & FiBrick
Common Social Media Mistakes
VIRTUALYou may be actively marketing your business using social media, but are you getting the results you want? Are you making the most of your social media activity? In this Ask the Expert session, we’ll discuss the most common social media mistakes that will prevent you from growing an engaged audience and strengthening your online…
MWBEs: What Your Certification Can Do For You
VIRTUALCould getting a government or corporate contract help take your business to the next level? If the answer is “YES!” then this is the session for you. While the process of getting certified as an MWBE (Minority/Woman Business Enterprise) may seem intimidating, being prepared and having the right information at your fingertips can streamline the…
Understanding Your Numbers: How to Read Financial Reports
VIRTUALYou have set up your business and started keeping the books. Now comes the fun part - interpreting the data! Your accounting software produces profit and loss statements, balance sheets, and cash flow reports. Do you know how they differ and what they show? Do you know how to use them to guide financial and…
Business Plan Bootcamp
VIRTUALThe process of thinking about and crafting your business plan provides clarity and a “north star” for your business, while also demonstrating a solid understanding and vision for the operating model. Your business plan helps prioritize what is important, critical tasks, as well as a timeline. With growth, the business plan offers a common understanding…