Finding Profitable Customers
VIRTUALThis is an intermediate-level class and should be attended by those defined below. In a consumer-driven market with less brand loyalty, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target…
Mindful CEO: Leading with Intention and Clarity
VIRTUALRunning a startup can feel like a constant whirlwind. This session focuses on mindful entrepreneurship—how to lead your business with intention and resilience without burning out. Learn how to manage chaos with clarity, cultivate a growth mindset, and set boundaries to protect your energy while still scaling. We'll explore actionable strategies to stay connected to…
Ask an Accountant: Live Q&A on Small Business Taxes
VIRTUALFiling taxes as a small business owner can feel overwhelming, but you don’t have to figure it out alone. Join Ramona Cedeno, CPA and CEO of FiBrick, for a live Q&A session where you’ll get expert answers to your biggest tax questions. Learn how to maximize deductions, avoid common mistakes, and simplify your tax filing…
The Customer Journey: How to Inspire Customer Loyalty
VIRTUALFor all business owners, customers are central to your success. How does your business come across at each step, as your potential customer encounters your brand, communications, or products? In this Ask the Expert session, learn how to enhance your customers' journey from first impression, to first interaction, to loyal advocacy. Our expert will share…
From Creating Personas to Using Them
VIRTUALOur exploration of crafting personas and implementing them continues with The Brand Amplifiers! Learn how to transform raw data into detailed audience personas. This session covers how to segment your audience effectively and build personas that resonate and guide your marketing efforts. In this Ask the Expert session, we will go over audience segmentation strategies,…
Ecommerce: The Fundamentals of Selling Online
VIRTUALAs we all know, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are…