Pitch Perfect: Crafting Your Capital Quest

VIRTUAL

Getting ready for an important pitch or presentation? In this Ask the Expert session, small business owners will learn how to create compelling presentation decks that attract investors, showcase the business, and secure funding. This session covers the essential elements of an effective pitch, including clearly defining your business model, market opportunities, competitive landscape, and…

Streamline Your Site: Usability

VIRTUAL

Have you just built your website? Or has it been years since you updated yours? Are you looking to drive more traffic, or are you having trouble converting visitors into paying customers? If you answered “yes” to any of these questions, this session is for you! During this session, you will work with an expert…

Financial Wellness for Entrepreneurs

VIRTUAL

Many small business owners finance their passions by bootstrapping and using personal credit. How do you get out of the tight cash flow cycle that you are in? Let our expert in financial wellness start you on the path to liquidity and financial health. How well do you understand your money - how it arrives,…

Identifying and Addressing Customer Objections

VIRTUAL

This is an intermediate-level class and should be attended by those defined below. Are you worried that you’re not selling as much or as well as you could? You are not alone. Many entrepreneurs know they have a wonderful product or service offering, but they lack confidence in persuading others to buy it, and they…

Strategic Networking: Unlocking Doors to New Opportunities

VIRTUAL

Elevate your professional connections with a strategic approach to networking. This webinar will teach you how to build meaningful relationships that can open doors to new opportunities in your career or business. Learn techniques to identify and engage with key influencers, create lasting impressions, and leverage your network to achieve your goals. Whether you're seeking…

Comprende tus números

VIRTUAL

Ya estableciste tu negocio y has comenzado a llevar los libros contables. ¡Ahora llega la parte divertida: interpretar los datos! Los software de contabilidad producen los estados de pérdidas y ganancias, balances generales y reportes de flujo de fondos. ¿Sabe cómo se diferencian y qué reflejan? ¿Sabe cómo utilizarlos para orientar sus decisiones financieras y…

Connect with Customers: Authenticity Leads to Sales

VIRTUAL

Discover the power of authentic connection to drive sales in this Ask the Expert session. Alongside our expert, you will delve into the art of establishing genuine relationships with customers, focusing on the shift from transactional to relational interactions. Gain valuable insights into understanding and meeting customer needs, fostering loyalty, and driving sales through authentic…

Ecommerce: the fundamentals of selling online

VIRTUAL

As we all know, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are…

Writing Compelling Content

VIRTUAL

Unleash the power of words to enhance your marketing and drive customer engagement. Everyone needs product and service descriptions on their website! And what about blog posts, social media copy, and advertisements? What are the right words to catch the eye of customers or clients? In this Ask the Expert session, learn valuable strategies and…

The Right Price: a Step-by-Step Guide to COGS and Pricing

VIRTUAL

Not having a good understanding of the economics of your business can lead you down the path to financial ruin. In a business that sells goods, understanding how COGS are recorded can help set your price and profitability, lead to better tax reporting, and determine if you are indeed profitable. COGS is also applied to…

Digital Doors: AI for Small Businesses

VIRTUAL
Virtual Event Virtual Event

Covers the basics of Artificial Intelligence, the most popular and useful AI platforms for small business owners today, practical examples/use cases, and the difference between free tools and fee-based tools. Partners: Mastercard Global Marketing & Create Labs