In a consumer-driven market with less brand loyalty, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session, you will learn how to identify your most…

This is an introductory-level session that provides a foundational overview of the topic. While you may not find data entry and bookkeeping thrilling, it is a necessary part of operating a healthy business. Knowing and understanding your numbers is critical to making savvy business decisions that grow your business. Accounting software can be easy to…

You may be actively marketing your business using social media, but are you getting the results you want? Are you making the most of your social media activity? In this Ask the Expert session, we’ll discuss the most common social media mistakes that will prevent you from growing an engaged audience and strengthening your online…

Could getting a government or corporate contract help take your business to the next level? If the answer is “YES!” then this is the session for you. While the process of getting certified as an MWBE (Minority/Woman Business Enterprise) may seem intimidating, being prepared and having the right information at your fingertips can streamline the…

You have set up your business and started keeping the books. Now comes the fun part - interpreting the data! Your accounting software produces profit and loss statements, balance sheets, and cash flow reports. Do you know how they differ and what they show? Do you know how to use them to guide financial and…

The process of thinking about and crafting your business plan provides clarity and a “north star” for your business, while also demonstrating a solid understanding and vision for the operating model. Your business plan helps prioritize what is important, critical tasks, as well as a timeline. With growth, the business plan offers a common understanding…

As a small business owner, creating the right content is fundamental to the success of your business. In this Ask the Expert session, learn essential strategies for developing compelling content that resonates with your audience, maximizes your resources, and boosts your online presence. Whether it’s your website, product descriptions, social media, or blog, this session…

One of the biggest challenges early-stage entrepreneurs face is confidently pricing their products or services to reflect their true value. This workshop will guide you through the mindset and strategy needed to set profitable prices that align with the worth of your work, and will give you tools to build a pricing structure that reflects…

In this Ask the Expert session, delve into the intricate dynamics of Imposter Syndrome, exploring both its origins and potential remedies for small business owners. Let's unravel the crucial elements that either nourish or starve this debilitating phenomenon. Discover the power of self-talk and its profound impact on one's sense of identity and worth, as…

Are you clueless about SEO? Does content marketing seem overwhelming? With 4.5 billion internet users out there, it’s clear that reaching people online makes sense because that’s where people are. But the “how” is what keeps many small business owners scratching their heads. In this session, you will learn digital marketing basics including what SEO…

Together with Visa, The HOPE2Women Summit is hosted in collaboration with the Association of Women’s Business Centers. Powered by the network of Women’s Business Centers across the United States, HOPE2Women creates additional pathways for women entrepreneurs to access customized learning opportunities, expert coaching, peer networks, and other targeted programs needed to successfully start and grow…