Loading Events

« All Events

Virtual Event Virtual Event
  • This event has passed.

Identifying Customer Objections

July 16 @ 6:30 pm - 8:30 pm EDT

Virtual Event Virtual Event

Are you worried that you’re not selling as much or as well as you could? You are not alone. Many entrepreneurs know they have a wonderful product or service offering, but they lack confidence in persuading others to buy it, and they fear rejection. But this, like many skills, can be improved with knowledge and honed with practice. You can develop your sales craft! You don’t want to miss this!

To get the most out of this session, users should have:

  • Your existing sales pitches
  • Business sales data to refer to
  • Common objections your customers pose after a pitch

With Karen Baldeschwieler of Zenagos

Dr. Baldeschwieler is a proven entrepreneur and intrapreneur, having founded or co-founded 7 stand-alone companies and launched 6 new business lines inside large education organizations. She served on the executive teams of two venture- and private equity-funded edtech start-ups, each of which raised more than $70MM. She planned the launch of Kaplan’s first online education programs and launched an online university that grew to over $800MM in revenue and is now part of Purdue University. As subject area expert, she sold multiple 8-figure deals to major universities, but is most proud of having built her own small businesses from inception to profitability. Dr. Baldeschwieler holds a BA from Harvard, an MA from UC Irvine, an MBA from Harvard Business School, and a PhD in Education from Capella University. Her books and articles about education and career development include Newsweek’s “College without the Campus” and Professionalism, a textbook on career success.


July 16
6:30 pm - 8:30 pm EDT