Small Business Saturday: Why It Matters and How You Can Celebrate
Every year, there’s a special day dedicated to celebrating the heart and soul of our communities—Small Business Saturday. Taking place the Saturday after Thanksgiving, this holiday is more than just a day of shopping. It’s a reminder to support the small businesses that strengthen our economy and make our neighborhoods thrive.
While Small Business Saturday is only one day a year, the impact of supporting small businesses lasts much longer. By making a habit of shopping small, you contribute to their growth and success all year long.
Let’s dive into why Small Business Saturday matters, how you can get involved, and why shopping small is so crucial for our economy.
What is Small Business Saturday?
Small Business Saturday was first launched in 2010 by American Express as a way to encourage people to shop locally and support small businesses during the holiday season.
Since then, it has grown into a nationwide movement, with millions of people participating each year. It falls between Black Friday and Cyber Monday, making it the perfect opportunity to do your holiday shopping while supporting businesses that are integral to your community.
How to Support Small Businesses on Small Business Saturday
Supporting small businesses is easier than you think. Here are some simple and effective ways you can make a difference on Small Business Saturday:
- Shop Local
This is the most direct way to support small businesses. Visit your favorite local shops, boutiques, coffeehouses, and eateries. Buy gifts, treat yourself, or pick up something special for a loved one. Every dollar you spend at a small business goes directly back into your community, helping to fund local wages, services, and infrastructure. - Spread the Word
If you can’t make it to a store on Small Business Saturday, you can still help by spreading the word. Share posts on social media about your favorite local businesses, write reviews, and encourage your friends and family to shop small. Word of mouth is a powerful tool that helps small businesses grow and reach new customers. - Shop Online from Small Businesses
Many small businesses also have online stores, so if you’re not able to shop in person, check out their websites. Online shopping with local businesses helps keep their doors open and provides an alternative to large retail chains. - Gift Cards and Services
If you’re not sure what to buy, gift cards are always a great option. Many small businesses offer gift cards that allow the recipient to pick out what they want while supporting the business. Additionally, you can buy services like spa treatments, art classes, or tickets to local events to give as gifts. - Volunteer or Offer Your Support
Many small businesses also rely on the support of volunteers or local talent. Whether it’s offering your time to help them with a special event, or lending a hand with their marketing efforts, your support can go a long way in helping them thrive.
Why Support Small Businesses?
Supporting small businesses isn’t just about shopping—it’s about fostering growth in your community and economy. Here are a few reasons why you should make a point to shop small, not just on Small Business Saturday, but year-round:
- Small Businesses Create Jobs
Small businesses are responsible for creating a majority of new jobs in the U.S. In fact, they employ nearly half of the private workforce. By supporting small businesses, you’re helping create local jobs, which boosts the overall economic health of your community. - They Strengthen Local Economies
Money spent at small businesses tends to stay within the community, helping to pay local wages, fund services, and contribute to infrastructure. This is different from big corporations, which often send profits out of state or even overseas. Shopping small means keeping money circulating where you live. - Small Businesses Are the Backbone of Innovation
Small businesses often bring fresh ideas, products, and services to the market that larger companies overlook or don’t prioritize. They’re also more nimble and adaptable, which allows them to respond to customer needs and trends quickly. This fosters a culture of innovation that benefits consumers and the economy. - Personalized Customer Service
Small business owners often provide a level of personalized customer service that large corporations can’t match. Whether it’s a custom order, expert advice, or a warm welcome, small businesses often treat their customers like family. This creates stronger relationships and a more connected community. - Preserving Local Character
Small businesses contribute to the unique character and charm of a neighborhood. From one-of-a-kind shops to local restaurants, these businesses give communities their identity. By shopping small, you help preserve the distinct personality of your town or city.
The Lasting Impact of Small Business Saturday
While Small Business Saturday is only once a year, the importance of supporting small businesses goes far beyond just one day.
Remember that when you choose to shop small, you’re investing in the future of your community. Small businesses often face stiff competition from larger corporations, especially during the holiday season, but the support from local shoppers can make all the difference.
This Small Business Saturday, consider making a commitment to support the businesses that help make your community thrive. Whether it’s visiting a local store, spreading the word on social media, or simply choosing to shop with small businesses whenever you can, every little bit helps!