Ecommerce: the fundamentals of selling online

VIRTUAL

As we all know, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are…

Writing Compelling Content

VIRTUAL

Unleash the power of words to enhance your marketing and drive customer engagement. Everyone needs product and service descriptions on their website! And what about blog posts, social media copy, and advertisements? What are the right words to catch the eye of customers or clients? In this Ask the Expert session, learn valuable strategies and…

The Right Price: a Step-by-Step Guide to COGS and Pricing

VIRTUAL

Not having a good understanding of the economics of your business can lead you down the path to financial ruin. In a business that sells goods, understanding how COGS are recorded can help set your price and profitability, lead to better tax reporting, and determine if you are indeed profitable. COGS is also applied to…

Digital Doors: AI for Small Businesses

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Virtual Event Virtual Event

Covers the basics of Artificial Intelligence, the most popular and useful AI platforms for small business owners today, practical examples/use cases, and the difference between free tools and fee-based tools. Partners: Mastercard Global Marketing & Create Labs

AI Essentials: Three Game-Changing Applications to Boost Your Business

VIRTUAL

Embark on your AI journey with this essential guide to integrating artificial intelligence into your business strategy. In this webinar, you'll explore three key AI applications that can revolutionize the way you operate, from automating processes to enhancing customer experiences. Whether you're new to AI or looking to expand your knowledge, this session will provide…

Create a Business Plan That Gets Results

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Unlock the secrets to crafting a business plan that truly works for your small business at this exclusive Ask the Expert session. Join fellow business owners in gaining insights from our experts as we delve into essential strategies and actionable steps to create a roadmap for success. This session will assist you in embarking on…

Finding Profitable Customers

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In a consumer-driven market with less brand loyalty, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session, you will learn how to identify your most…

Setting Up Accounting Software

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This is an introductory-level session that provides a foundational overview of the topic. While you may not find data entry and bookkeeping thrilling, it is a necessary part of operating a healthy business. Knowing and understanding your numbers is critical to making savvy business decisions that grow your business. Accounting software can be easy to…

Common Social Media Mistakes

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You may be actively marketing your business using social media, but are you getting the results you want? Are you making the most of your social media activity? In this Ask the Expert session, we’ll discuss the most common social media mistakes that will prevent you from growing an engaged audience and strengthening your online…

MWBEs: What Your Certification Can Do For You

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Could getting a government or corporate contract help take your business to the next level? If the answer is “YES!” then this is the session for you. While the process of getting certified as an MWBE (Minority/Woman Business Enterprise) may seem intimidating, being prepared and having the right information at your fingertips can streamline the…

Understanding Your Numbers: How to Read Financial Reports

VIRTUAL

You have set up your business and started keeping the books. Now comes the fun part - interpreting the data! Your accounting software produces profit and loss statements, balance sheets, and cash flow reports. Do you know how they differ and what they show? Do you know how to use them to guide financial and…