Comprende tus números
VIRTUALYa estableciste tu negocio y has comenzado a llevar los libros contables. ¡Ahora llega la parte divertida: interpretar los datos! Los software de contabilidad producen los estados de pérdidas y ganancias, balances generales y reportes de flujo de fondos. ¿Sabe cómo se diferencian y qué reflejan? ¿Sabe cómo utilizarlos para orientar sus decisiones financieras y…
Connect with Customers: Authenticity Leads to Sales
VIRTUALDiscover the power of authentic connection to drive sales in this Ask the Expert session. Alongside our expert, you will delve into the art of establishing genuine relationships with customers, focusing on the shift from transactional to relational interactions. Gain valuable insights into understanding and meeting customer needs, fostering loyalty, and driving sales through authentic…
Ecommerce: the fundamentals of selling online
VIRTUALAs we all know, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are…
Writing Compelling Content
VIRTUALUnleash the power of words to enhance your marketing and drive customer engagement. Everyone needs product and service descriptions on their website! And what about blog posts, social media copy, and advertisements? What are the right words to catch the eye of customers or clients? In this Ask the Expert session, learn valuable strategies and…
The Right Price: a Step-by-Step Guide to COGS and Pricing
VIRTUALNot having a good understanding of the economics of your business can lead you down the path to financial ruin. In a business that sells goods, understanding how COGS are recorded can help set your price and profitability, lead to better tax reporting, and determine if you are indeed profitable. COGS is also applied to…
Digital Doors: AI for Small Businesses
VIRTUALCovers the basics of Artificial Intelligence, the most popular and useful AI platforms for small business owners today, practical examples/use cases, and the difference between free tools and fee-based tools. Partners: Mastercard Global Marketing & Create Labs
AI Essentials: Three Game-Changing Applications to Boost Your Business
VIRTUALEmbark on your AI journey with this essential guide to integrating artificial intelligence into your business strategy. In this webinar, you'll explore three key AI applications that can revolutionize the way you operate, from automating processes to enhancing customer experiences. Whether you're new to AI or looking to expand your knowledge, this session will provide…
Create a Business Plan That Gets Results
VIRTUALUnlock the secrets to crafting a business plan that truly works for your small business at this exclusive Ask the Expert session. Join fellow business owners in gaining insights from our experts as we delve into essential strategies and actionable steps to create a roadmap for success. This session will assist you in embarking on…
Finding Profitable Customers
VIRTUALIn a consumer-driven market with less brand loyalty, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session, you will learn how to identify your most…
Setting Up Accounting Software
VIRTUALThis is an introductory-level session that provides a foundational overview of the topic. While you may not find data entry and bookkeeping thrilling, it is a necessary part of operating a healthy business. Knowing and understanding your numbers is critical to making savvy business decisions that grow your business. Accounting software can be easy to…
Digital Doors: Accounting 101 for Small Business
Basics of bookkeeping, financial statements, and tax preparation. Partners: Ramona Cedeno & FiBrick
Common Social Media Mistakes
VIRTUALYou may be actively marketing your business using social media, but are you getting the results you want? Are you making the most of your social media activity? In this Ask the Expert session, we’ll discuss the most common social media mistakes that will prevent you from growing an engaged audience and strengthening your online…