What Goes Into a Marketing Plan?

Want to boost your visibility and attract new customers? This session is tailored just for you! Join an expert and a small team of peers to explore the essential components of a successful marketing plan. You’ll learn which marketing strategies are best suited for your business and which to avoid, how to effectively communicate your business story, identify your potential customers and discover where to find them, and determine where to focus your marketing efforts. Your expert will guide you through a straightforward, question-and-answer framework to help you create a clear, actionable marketing plan by the end of the session.

To Sign up for the Event:

• Visit hope2women.org/verizon
• Create a free account
• Search for this webinar under “events”
• Register!

Who Should Register:

• Business owners who want to better understand all aspects of marketing
• Business owners developing a comprehensive marketing plan including target demographics, advertising, social media, and more
• Business owners who are or will be seeking capital
• Business owners who are struggling to be profitable

How to Prepare:

• To get the most of this session, make a list of your past advertising efforts and results, social media accounts, email and newsletter efforts, and google analytics for your website, if you have them. Don’t worry if you don’t have anything to start. Your expert will talk through the model and get you started.
• Login from a laptop or desktop is preferred.
• Sign on 15 minutes before the start time.
• If you arrive more than 10 minutes after the start time, you may not be able to participate in the session.